Recently, I have received plenty of calls and emails from SEO companies promising to lift my product in search ranks for many of keywords. So many companies doing the impossible… how can they do it so easily if they say its so hard? Was it a matter of [...]

There are some really awesome people out there. There are also some terrible scum. Keep in mind that you are building your product for the good people. That is your market segment.
Case and point, had the manufacturers of Lightsabers built them only in the color blue (Jedi), [...]

Maybe the Karate Kid should have stood on one leg and timed how long it takes him to fall off instead of having Mr. Miyagi show him how to do it. Sure, he could have measured time, pijama length, number of attempts, factors such as wind, and eyes closed [...]

The other day I heard a good friend of mine tell me, “Raising money is the first step in proving this is a viable product.” I can see why he thinks this way, Angels and VCs have marketed themselves that way, but it proves nothing.
Some entrprenuers, like my friend, [...]

A while back I set up A/B testing, cohorts, conversion funnel tracking, the works! This setup ran for 3 months with a new configuration each week. I tested everything from major site wide changes, to blue or red button. The conversion rate hovered between 2.4% and 2.8%, [...]

If you’ve tried to start a business and have gotten any sort of traction you probably know there is this wall of noise somwehre between where you started and where you succeed or fail. The noise is usually in the form of other people giving you static. You [...]

A few months ago, I sat in on a talk given by Dave McClure at the Annual Arizona Entrepreneurship Conference. A few days ago, my entreprenuer friend brought up Dave’s AARRR model. Suddenly, I was ready to rip Dave a new one for how terrible his model is at [...]